What Talent Should Know About AI Likeness

The modern agreement must account for more than photographs, recordings, edits, and campaign stills. Talent should understand whether the counterparty is asking to train systems, generate synthetic performances, clone voice, alter likeness, or create derivative material beyond the original work.

The danger is often not obvious. AI language can appear inside production, usage, derivative works, publicity, or post-production clauses. A broad permission may allow a party to create new outputs without a new booking, new approval, or new compensation.

Talent should look for clear prohibitions or tightly drafted permissions. If synthetic use is allowed, the agreement should define the use, term, territory, media, approval process, compensation, and revocation rights.

Likeness is not only an image. It can include face, body, voice, name, performance, mannerisms, and recognizable identity. In the wrong agreement, these rights can travel farther than the talent ever intended.

Maison treats AI and synthetic-media language as a core protection issue. The future of a career should not be granted through vague boilerplate.