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Structure & Deconstruction — FW25

Valentina R. × A Parisian luxury house

Structure & Deconstruction FW25

A Parisian luxury house · 2025 · Fashion · Season exclusive

A bold visual narrative exploring structure and deconstruction.

Brand

A Parisian luxury house

Year

2025

Category

Fashion

Engagement

Season exclusive

01 — The Challenge

The house sought a campaign that communicated architectural precision while feeling raw and unscripted.

Structure & Deconstruction — FW25 — Challenge
Structure & Deconstruction — FW25 — Approach
02 — Our Approach

Maison curated a cast of unconventional faces—an architect, a sculptor, and two new-face models—shot in a deconstructed brutalist warehouse in Berlin.

03 — The Result

A campaign with the architectural precision the house asked for, carried through to its retail environments.

Gallery

Credits

Art DirectionMaison Studio
TalentMaison talent — new-face models, with an architect and a sculptor

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