Nike Air Legacy
Nike · 2025 · Sport
Global campaign celebrating the intersection of athletics and culture.
Brand
Nike
Year
2025
Category
Sport
Partnership
Maison x Nike
01 — The Challenge
Nike wanted to redefine "athlete" beyond sport, tapping into cultural creators who embody movement and ambition.
02 — Our Approach
We paired two Maison athletes with a dancer and a filmmaker for a docu-style campaign shot across Tokyo, Lagos, and Los Angeles.
03 — The Result
Earned $12M in media value organically, trended on social media for 72 hours, and drove a 15% sales lift in the Air Max line.
Impact
Earned $ 0M in media value organically
Earned $12M in media value organically
trended on social media for 0hours
trended on social media for 72 hours
drove a 0% sales lift in the Air Max line.
drove a 15% sales lift in the Air Max line.
Credits
DirectorKhalil Joseph
Creative DirectionNike x Maison
TalentMarcus Chen, Aïda Diallo
ChoreographyRina Sawayama
ProductionMaison Productions
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